After the EU Referendum and US election results of 2016 there was much at stake for the winning and losing parties in the last year’s snap UK election. We felt it was our civic duty to try and encourage as many people as possible to get out and vote, whatever their political persuasion.
Each day during the seven day lead-up to the voting registration deadline on May 22nd and the polls opening on June 8th, we produced a collection of topical and thought-provoking posters which we published daily via Instagram and Facebook.
RESULT: We went crazy and spent £20 on boosting our Facebook posts. This resulted in reaching 18,000 potential voters, 400 likes and 250 shares in the 24 hours before the polls opened.