Subverting Panic-Buying

Creative Concepts, Marketing

‘Buy Some, Leave Some’ is our response to an open brief from The Labour Party who called for the creative industries to come up with innovative ways to combat panic-buying and stock-pilling within supermarkets due to the COVID-19 global pandemic.

We decided to subvert classic supermarket messaging, such as ‘Buy One, Get One Free’, and also twist the negative attitudes that prevail through panic and fear, to create an ad campaign that encourages kindness and consideration within the UK’s shopping community.

And we even picked up some nice press articles along the way from Prolific London, Mediashotz, Ads of Brands, and Marketing Communication News.