Steering A Coffee Van Off-Brand

Branding, Experiential

As part of the launch of the new Blonde Roast coffee blend, we were commissioned by the fabulous experiential group The Persuaders to develop a livery design for a special van that would be touring the UK.

Blonde Roast had its own branding elements but we pushed those a bit by introducing some fun handmade illustrations in simple black and yellow brand colours. The design was complimented by site barriers and table designs, and the van made lots of appearances on social media.