Bringing Some Sun Into a Construction Website

Branding, Typography, Design & Development, Front-end, WordPress, User Interface {UI}, User Experience {UX}, Creative Direction

 

What others did:

Seamless Fencing and Glass, based near Sydney, needed a website. We researched the competition and noticed a disappointing amount of similarity: uninspiring site design, too much focus on material specifications and sizes, poor lifeless photography and an overly male vibe.

We needed to put some sunshine and life back in.

What we did instead:

Seamless Fencing and Glass put a lot of craftsmanship and care into their work; we wanted a site that reflected that. Material specifications are important, but so is a feeling of enjoying an improvement made to one’s home.

We decided to focus on people enjoying their spaces through images that feel Australian: warm, active and happy. Along with elegant typography and a bright colour palette, the new site allows them to have an inviting feel in an industry which normally feels very blokey and bland.

Visit Seamless Fencing and Glass.