As the festive season loomed, we marked the end of 2016 by celebrating our economic survival. Sadly so many wonderful and talented souls didn’t survive to see the year out so we thought we’d take a month to celebrate their inspiring lives.
Each day during the build up to Christmas we introduced a colourful new Morbid Bauble (Morble) to jazz up our charred Christmas tree of doom. Each Morble included an illustrated portrait of the deceased artist along with an inspiring quote which linked through to a video clip showcasing their genius.
Via the usual social suspects, Facebook, Twitter and Instagram, we released daily teaser posts and tweets directing audiences to that day’s Morble.
By the end of December the celebrity death count had reached pandemic proportions. To keep on top of this we uploaded an end of year emergency tribute video to include additional bright stars who had fallen before New Years Eve. And to hit the new year in truly optimistic style, to clients and friends we printed and sent out limited edition calendars featuring our favourite Morbles and their anniversary death dates so everyone could weep and mourn all over again!
RESULT: The birth of Make It Red was the best thing to rise out of the ashes of 2016. And we got a nice mention from It’s Nice That — which is always nice.