Morbid Baubles

Art Direction, Illustration, Copywriting, Animation/Motion Graphics, Design & Development, User Experience {UX}, Social Media, Creative Direction

It’s very easy to feel cynical about Christmas, Frosty the Snowman playing in the supermarket in September is just not right, but for a season which encourages us all to dream and imagine, it’s amazing how unimaginative most mainstream Christmas cards and advent calendars really are.

WHAT OTHERS DID:

Here’s a medley of festive offerings by other agencies for their clients. Wrapped gifts, snow, reindeer, Santa hats and product placements aplenty. All very familiar.


WHAT WE DID INSTEAD:

We decided to do something a little different. With such a significant number of first, second and third generation pop icons dying out in 2016 it seemed the perfect opportunity to commemorate these legends with our own festive homage. Morbid Baubles was a dead Christmas tree advent calendar shrine. We directed the public to pay their daily respects during December via teaser posts on Facebook, Twitter and Instagram. The website was accompanied by a limited edition 2017 calendar print highlighting the celebrities’ 1st anniversary death dates. These were sent out to our most treasured clients.